Why Construction Financial Managers Can't Miss Our Demo at CFMA's Exhibition Hall

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The CFMA Annual Conference 2025 is rapidly approaching, and construction financial professionals across the country are preparing for the industry's premier financial management event. Taking place May 17-21, 2025, in Orlando, Florida, this year's CFMA conference promises to be the most comprehensive gathering yet for CFOs, controllers, accountants, and financial decision-makers in the construction industry.
While the educational sessions and networking opportunities are invaluable, the exhibition hall is the beating heart of innovation at the CFMA construction conference. It's where theory meets practical application and where construction financial managers can discover solutions that address their most pressing challenges.
Among the must-visit booths this year is Lumber's interactive demonstration area, where we'll be showcasing groundbreaking technology designed specifically for construction financial management.
The Evolution of Construction Financial Management
The construction industry has always faced unique financial challenges. Projects span multiple locations, involve various tax jurisdictions, require complex labor tracking, and demand meticulous job costing. Traditional financial management approaches weren't designed for these complexities, leaving many construction companies struggling with inefficient processes and compliance risks.
Today's construction financial landscape has become even more challenging. Labor shortages, supply chain disruptions, and increasing regulatory requirements have put unprecedented pressure on financial teams. Meanwhile, margins remain tight, making financial precision more critical than ever.
Technology adoption has historically lagged in construction compared to other industries, but that's changing rapidly. Forward-thinking construction companies now recognize that specialized financial management solutions are not just beneficial but essential for competitive survival. The question is no longer whether to adopt new technology but which solutions will deliver the most significant impact.
What to Expect at CFMA's Exhibition Hall in 2025
The CFMA Annual Conference 2025 exhibition hall will feature over 130 vendors showcasing the latest advancements in construction financial management. The event offers a comprehensive marketplace of innovations, from accounting software to payment solutions and risk management tools to workforce management platforms.
What makes the CFMA unique is its laser focus on construction financial management. Unlike general technology or construction trade shows, every solution here is specifically designed to address the financial challenges unique to construction companies. This specialized focus means higher-quality interactions and more relevant discoveries for attendees.
The event is carefully designed to facilitate meaningful connections between financial professionals and solution providers. With dedicated hours throughout the conference schedule, attendees have ample opportunity to explore the hall without missing essential educational sessions. The layout encourages easy navigation, allowing visitors to efficiently compare solutions and identify those most relevant to their specific needs.
Lumber's Game-Changing Demo at CFMA Construction Conference
At Lumber's booth (Booth No. #309), we take a different approach to the typical exhibition experience. Rather than simply telling visitors about our platform, we invite construction financial managers to witness it through comprehensive live demonstrations.
Our industry experts will walk you through real-world scenarios, showing precisely how Lumber's solution addresses the most challenging aspects of construction financial management.
Visitors to our booth will experience our complete construction workforce management platform, with special emphasis on the features most relevant to financial professionals. You'll see firsthand how our system handles complex multi-state payroll calculations, automates certified payroll reporting, provides real-time job costing data, and streamlines expense management for field teams.
What sets our demo apart is its interactive nature. Rather than following a rigid script, our team will customize the demonstration based on your specific challenges and questions. Whether you're struggling with union payroll complexities, certified payroll reporting, or real-time financial visibility across multiple job sites, we'll show you exactly how Lumber addresses your particular pain points.

Four Critical Financial Challenges Solved by Lumber's Platform
1. Automated Payroll & Compliance

Construction payroll is notoriously complex. From prevailing wage requirements to union regulations and multi-state taxation to certified payroll reporting, the compliance burden can overwhelm even the most experienced financial teams.
At our CFMA booth, we'll demonstrate how Lumber automates these processes, reducing payroll processing time by up to 80% while ensuring perfect compliance.
You'll see how our system automatically:
- Calculates prevailing wage rates and fringe benefits
- Generates compliant certified payroll reports (including federal WH-347 forms)
- Handles complex union payroll requirements
- Manages multi-state and multi-jurisdiction tax calculations
2. Real-Time Job Costing & Financial Visibility
One of the biggest financial challenges in construction is maintaining accurate, real-time visibility into labor costs by project. Traditional approaches involve time-consuming manual data entry, creating delays that make it impossible to react quickly to cost overruns or productivity issues.
Our CFMA conference demo will showcase Lumber's real-time job costing capabilities, including:
- Instant labor cost allocation by job, phase, and cost code
- Automated comparison of estimated vs. actual labor costs
- Real-time productivity tracking and analysis
- Mobile time tracking with geofencing and job code validation
3. Streamlined Expense Management for Field Teams
Managing field expenses is another significant challenge for construction financial teams. Paper receipts get lost, approvals get delayed, and reconciliation becomes a monthly nightmare. During our demo at the CFMA Annual Conference, you'll see how Lumber's mobile-first approach streamlines the entire process.
Our demonstration will cover:
- Mobile receipt capture and digital expense submission
- Automated approval workflows and policy enforcement
- Direct integration with accounting systems
- Automated expense categorization and job cost allocation
4. Workforce Compliance & Tax Credit Optimization
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Compliance requirements continue evolving, creating risks and opportunities for construction companies. Beyond avoiding penalties, proper compliance tracking can unlock valuable tax credits and incentives. Our CFMA exhibition hall demo will showcase how Lumber helps companies navigate these complexities.
Specifically, you'll learn how our platform:
- Ensures compliance with state and federal labor laws
- Automates tracking for Work Opportunity Tax Credits
- Streamlines documentation for apprenticeship programs
- Simplifies ACA compliance and reporting
Who Should Visit Lumber's Booth at CFMA 2025
While our solution benefits the entire construction organization, our CFMA exhibition hall demo is particularly valuable for the following:
- CFOs and Controllers: Discover how Lumber provides the financial visibility and controls needed to optimize cash flow and profitability across all projects.
- Construction Accountants and Payroll Managers: See how automation can eliminate hours of manual work while improving accuracy and compliance.
- Business Owners and Operations Managers: Learn how integrated workforce management connects field operations with financial outcomes.
- Technology Decision-Makers: Evaluate how Lumber integrates with your existing technology stack and supports your digital transformation strategy.
Tips for Making the Most of Your Exhibition Hall Experience
To maximize the value of your time at the CFMA Annual Conference exhibition hall:
- Plan ahead: Review the exhibitor list and identify must-visit booths like Lumber's before you arrive.
- Bring specific questions: Think about your biggest challenges and prepare questions that address them directly.
- Consider bringing team members: Different perspectives can help evaluate how a solution would fit within your organization.
- Take notes during demos: Document what you see and how it relates to your specific needs.
- Ask about implementation and support: The success of any solution depends on proper implementation and ongoing support.
Beyond the Demo: Additional Opportunities at Lumber's Booth
While our interactive demonstration is the centerpiece of our presence at the CFMA Conference 2025, we're offering several additional opportunities for attendees:
- One-on-One Consultations: Schedule a private consultation with our industry experts to discuss your specific challenges and receive tailored recommendations.
- Conference-Only Special Offers: Visitors to our booth will have access to exclusive pricing and implementation packages not available outside the conference.
- Exciting Raffle and Giveaways: Enter our drawing for valuable prizes, including a chance to win a full conference pass for next year's CFMA Annual Conference.
Don't Miss This Opportunity at CFMA 2025
The CFMA Annual Conference 2025 represents a unique opportunity to advance your organization's financial management capabilities. Among the many valuable experiences available, Lumber's interactive demonstration stands out as a must-see for construction financial professionals serious about optimization, automation, and compliance.
Our booth #427 will be open throughout the exhibition hall hours, with our team ready to guide you through our comprehensive construction workforce management platform. To ensure you get personalized attention, we recommend scheduling a specific time for your demo.
Ready to transform your construction financial operations? Schedule your personalized demo at CFMA 2025 today!
Don't leave the future of your construction financial management to chance. Join us at the CFMA Annual Conference exhibition hall and discover why leading construction companies are choosing Lumber to solve their most pressing financial challenges.
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Introduction
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