The Builder Upper Show
Salina Patel shares her journey into the construction software industry and provides expert advice on identifying the right time to invest in new ERP software. Learn about the red flags indicating outdated systems and the hidden costs they carry. Salina also discusses emerging trends like AI that are set to transform the construction industry. Don't miss her tips on what to consider when selecting new ERP software and how to ensure it aligns with your business needs.
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Salina Patel
Marketing Director, Strategies Group
Salina Patel is the Marketing Director at Strategies Group, Inc., where she leads innovative marketing initiatives tailored to construction, manufacturing, distribution, and field service industries. She specializes in driving brand awareness, optimizing lead generation processes, and fostering partnerships with software providers. Her achievements include the Excellence in Partner Marketing Award and being named Acumatica Marketer of the Year in 2024. Salina is passionate about leveraging technology to solve industry challenges and collaborating with teams to create impactful solutions.
